Being an in charge of marketing and PR for a long time now, I have learnt one thing that planning media campaigns isn’t easy at all and organization is the key for it to be successful.
If you want your strategies to work out well, here are a few tips:
Be patient with waiting
Do not expect that you will get the exact information needed to make decision about a company’s advertising in a jiffy. You will have to check out various options and it may take a lot of time. While some may be faster and have all the information you need, others can be difficult to reach or the data you need may be unavailable.
Plan out a Plan
Once you have reached out to the different advertising channels and got all the data you needed, the next step will be to organize the information in a document. It will actually allow you to compare the various options you’ve received and start making decisions. Information like click-through rates, reach, and user acquisition cost, among other data points are a few of them that you may want to include. Organize everything in a spreadsheet and try to compare data side-by-side and see what might be most cost effective for the audience you are trying to target.
Know what you can afford
Before concluding into any decision, decide on what is going to work with your budget and what won’t make sense. If you feel that the advertising option will be too expensive for your startup try to negotiate with companies. Because what is the harm in trying? Also try to reach out to companies to see if there is a cheaper package or if you could do a smaller trial campaign.
Make sure your strategy is measurable
If you have taken all the important decision, it is now time for execution. Make sure you have sufficient metrics in place and ability to track each campaign. Use Google Analytics and KISSmetrics to get a good look at our internal metrics and site traffic.
Try MailChimp for email marketing. It allows you to test different landing pages and subject line copy.
If you are satisfied with your strategy, look for ways for its optimization. It’s simple indeed! Spend on strategies that work and change things that don’t.
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