The Amazon marketplace in India seems to be expanding rapidly. Quite recently, it has added two new categories viz. Personal Care Appliances and Toys & baby products. Adding on, they have now reached a total of 9 top level categories which include Books, Kindle Store, Movies & TV shows, Computers & Accessories, Cameras & Photography and Portal Media players.
Interestingly, Amazon was launched in India in June with just 2 categories – Books and Movies/TV. But their catalogue has witnessed a rapid growth over the last 3 months. The fashion & apparels category is also expected a launch shortly.
Among the new categories, Personal Care appliances has over 1200 products distributed in 2 main sections namely health care devices and Personal care appliances. On the other hand the Toys section has over 7000 toys and games listed. The baby products section has over 3000 items listed so far.
With the addition of these new categories, the amazon store offering has increased by over 12000 products.
Amazon’s entry into India will prove to be a significant step to leave a mark on the India’s online commerce space. Not only does Amazon have very competitive rates, currently they are also offering free delivery of products to customers buying from their store.
According to ComScore’s June report, Amazon had attracted 4th highest traffic among all e-commerce sites in India. Well, it won’t be surprising enough if Amazon beats Myntra and Flipkart traffic by end of this quarter. Back in June the difference between traffic between Amazon and Myntra was around 1.2 million (13.1 mln of Myntra compared to 11.9 mln for Amazon).
Even Flipkart, the ruling Indian e-commerce space for past few years have been cautious of Amazon’s entry into India. They have increased their affiliate commission rates in July to match that of Amazon, so that they do not let go of their affiliated partners.
The rise of Amazon in India has created healthy competition amongst Indian e-commerce sites thereby indirectly benefitting Indian consumers by way of competitive prices of products and better customer service.
Amazon is doing a superb job in India and we hope that the quality is never deteriorated.
Akshay Agarwal
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