Facebook has making changes to its data use policy from the last one year. This year too, it has come up with another set of updates. Facebook’s Chief Privacy Office Erin Egan explains notifies that the new changes will affect two of its key documents viz. its Data Use Policy and Statement of Rights and Responsibilities. This is actually a result of a settlement in a court case concerning the use of personal data in advertising. One of the change will be a revised explanation of “how things like your name, profile picture and content may be used in connection with ads or commercial content.” Facebook have decided to “make it clear that you are granting Facebook permission for its use when you use the services.”
The data use policy will also encompass data retention by third parties. Facebook says that you must contact directly if you wish to have your personal data deleted. It won’t matter even if you delete third-party application yourself. According to another report your profile picture will now figure more prominently in Facebook’s facial-recognition system for tagging photos. Facebook users have seven days to offer their comments, but note that no voting will take place.
Akshay Agarwal
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