Every business strives for their ultimate goal of spreading their brand name in the market. It forms the base for the growth of any company and stimulation of the economy. With the passage of time, though the way in which businesses seek the public has evolved, some still hold on to the traditional means of communication.
If you want your modern startups and small businesses to be successful in image branding, it is mandatory for you to combine old-fashioned techniques and new wave procedures for maximum return. Our society, today, is multifaceted and technologically advanced. Hence, interdisciplinary marketing is much needed to gain the required attention.
We have provided a list of three simple ways to market your business for 2013.
1. Social Marketing
It is high time for your company to hop on to the social media bandwagon. It is ideal to get tech savvy for modern progression in the marketplace. Make sure that your business is highly visible on all social platforms including but not limited to Facebook, Twitter, Pinterest, Google+ and LinkedIn. It is an important aspect of marketing to stay on pace with both technology and competition. Remember that, social platforms represent new age marketing.
Instantaneous outreach can go viral and reach audiences in no time. It gives you the maximum exposure compared to any other way. Implementing social media for marketing is probably the fastest means to market your product or service. Keep this in mind that social platforms usually provide customers with the opportunity to provide direct feedback.
2. Personal Marketing
The market out there is tough. Everyone is on the race to get their brands to the top. A majority of businesses tend to send electronic newsletters and other mass-distributed collaterals. This technique has always worked out, as personal touch enhances efforts when you mean promotion.
For instance, try to identify you top customers every three months. Upon compilation of the list, send them a personal letter (email) of appreciation. This is a great strategy as happy customers make good businesses. Many a times an appreciated form of marketing to loyal supporters of a business can have a meaningful impact on the acquisition of new clients.
Personalized communications is an effective way to make people feel appreciated. Mass emails and cold calling also work to a certain degree, but remember that advocacy and brand champions are created when the strategy is more personal.
3. Internal Marketing
Never overlook your contribution of your employees as an organic marketing and branding channel for your company. Apply strategies like giving away small gift like personalized tote bags printed with your company logo. They are sure to appreciate the gesture, use the product and also market your brand with every use
This always proves to be a win-win scenario. You are not only utilizing your internal resources by giving thanks but also helping your company grow without spending a lot of money. Tote bags offer an easy, affordable and functional means to market your brand and get back to you with high return on investment. It will instill a sense of brand loyalty in one of your most valuable internal resources – your staff! So, every time they use your tote be it at the store or in the office they are expanding your company’s reach.
Therefore appreciate the effort of your valuable employees who always work towards bettering your bottom line.
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