One of the most common and intimidating complaint I hear from bloggers is that no matter how hard they try, they can’t grow their blogs past 100 daily page views. This would have been a major problem in the past because there was always uncertainty in the end result.
If you are trapped in a similar kind of situation, here is a simple strategy that will certainly increase your blog traffic and make you break the 1,000 daily page views mark. The same strategy may also be used if you are already over that number but have reached a traffic plateau of late.
Strictly execute the about to be mentioned steps and try to spend the two and a half hours effectively. If you have more time available you can expand the time spent on each of the four steps proportionally.
First Step: KillerArticles (1 hour per day)
Spend atleast one hour brainstorming, researching and writing killer articles (also called linkbaits, pillar articles and so on).
Make it a goal to release at least one killer article week. If that is not possible aim for one every 15 days. The one hour you will spend every day will be dedicated to this article. In fact make this article take from 5 up to 10 hours of work.
If you are wondering what killer article is, it is actually more than a long and structured article that has the goal of delivering a huge amount of value to potential visitors. For instance, if you have a web design blog, you could write an article with “100 Free Resources for Designers”. Below are a few ideas for killer articles:
- create a giant list of resources,
- write a detailed tutorial teaching people how to do something,
- find a solution for a common problem in your niche and write about it, or
- write a deep analysis on a topic where people have only talked superficially
When visitors come across your killer article, we want them to have the following reaction: “Sweet mother nature! This is awesome. I better bookmark it. Heck, I better even mention this on my site and on my Twitter account, to let my readers and friends know about it.”
Second Step: Networking (30 minutes per day)
If you are on the verge of getting started, networking is very much essential. Split the 30 minutes you dedicated each day among:
- commenting on other blogs in your niche,
- linking to the posts of bloggers in your niche and
- interacting with the bloggers in your niche via email, IM or Twitter.
Focus on your goal to build genuine relationships so that you do not approach people just because you think they can help to promote your blog rather approach them because you respect their work and think the two of can bond symbiotically.
Third Step: Promotion (30 minutes per day)
The first activity here is the promotion of your killer articles. Whenever you publish one of them, you should push it in any way you can. Examples include:
Promote your killer article as much as you can. Whenever you publish one of them, you should push it in any way you can. Some of the ways in which you may do so are:
- letting the people in your network know about it (don’t beg for a link though),
- letting bloggers and webmasters in relevant niches know about it,
- getting some friends to submit the article to social bookmarking sites,
- getting some friends to Twitter the article, and
- posting about the article in online forums and/or newsgroups.
If you still have some time left, spend it on search engine optimization social media marketing and activities to promote your blog as a whole. Try to focus on keyword research, to promote your blog on Facebook and other guest blogging.
Fourth Step: Normal Posts (30 minutes per day)
Remember that your blog will not survive on killer articles alone. Normal posts are the ones that have to be published routinely in your blog, between the killer articles. For example, make a schedule this way – you could publish a killer article every Monday and normal posts from Tuesday through Friday. Below are a few more ideas:
- a post linking to an article on another blog and containing your opinion about it
- a post informing your readers about a news in your niche
- a post asking a question to your readers and aiming to initiate a discussion
- a post highlighting a new resource or trick that you discovered and that would be useful to your readers
No doubt killer articles are essential to promote your blog and bring new readers aboard, but normal posts are the ones that mainly create diversity in your content and keep your readers involved.
Akshay Agarwal
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