Personal hygiene and beautification are two fields that have a heavy rush of customers throughout the world. Consumers are look for simply the best products and if not satisfied do not hesitate to change brands. Thus the competition is growing and getting tougher. The brand name alone could no longer spread the magic; customers now look for value added products as well. Skilful marketing strategy and rapid innovation is the key to sustain the competition.
Below is the list of the top 10 most favorite personal care brands in the world in accordance to their market value. Have a look:
1. L’Oréal
- Brand Value: $17,971 Mn in 2013.
L’Oréal is the largest cosmetics and Beauty Company in the world. It has its headquarters situated in Clichy, Hauts-de-Seine in Paris. Products from L’Oréal include hair care, hair color, skin care, sun protection, make-up to perfumes. It is also known for holding the top nanotechnology patent in the US. L’Oréal is able to grab top business employer in 2008by The European Student Barometer. The brand was ranked 353 in the Fortune Global 500 in 2007.
2. Gillette
- Brand Value: $17,823 Mn in 2013
Gillette, a brand dedicated to men’s safety razors and other personal care products is owned by Procter and Gamble. It was founded by King C. Gillette in 1901 which King C. Gillette in 1901. The Boston, Massachusetts, United States based product line is known by its famous slogan “The Best a Man Can Get”. A few of the products includes Mach3-the first 3 blade razor, Venus- the female version of Mach3 turbo, and Gillette Fusion- a 5 bladed razor.
3. Colgate
- Brand Value: $17,250 Mn in 2013
Colgate is in the mouths of all when it comes to oral hygiene. It is a sub-brand of Colgate-Palmolive founded by William Colgate. The product line includes toothpastes, toothbrushes, mouthwashes and dental floss. Colgate is the toothpaste in collapsible tube. A few of the products includes include Duraphat, Colgate cavity protection, Colgate simply white and Colgate My first toothpaste.
4. Nivea
- Brand Value: $6,322 Mn in 2013
Nivea is owned by German company Beiersdorf founded by Carl Paul Beiersdorf in the year 1882. This global brand is renowned for its skin and body-care products. The first overseas branch was established in London in 1906 but the company got a wider global market exposure in the 1980s. It has witnessed a brand value percentage change of 36 percent between 2012 and 2013
5. Garnier
- Brand Value: $5,429 Mn in 2013
Garnier is another flagship from the French company L’Oréal making a global mark since 1904. It started off as Laboratories Garnier and was acquired by L’Oréal in the 1970s. A few of the products under this brand are Fructis shampoos and conditioners, and Nutrisse hair color. The well-known English slogan “Take Care” has captivated the minds of consumers and made Garnier an essential part of their lives. Garnier also came up with an environment friendly initiative by introducing biodegradable products and promoting up-cycling of product containers.
6. Lancôme
- Brand Value: $4,982 Mn in 2013
Lancôme is a French personal care brand owned by L’Oréal since 1964. The different products include skin care, fragrances, make-up kits etc. The cosmetic house distributes products internationally too. Armand Petitjean was the founder of Lancôme. It is one of the top advertisers in the luxury cosmetics area today. The brand is represented by supermodels, perfumers, actresses and make-up artists across the globe.
7. Dove
- Brand Value: $4,927 Mn in 2013
Dove, an expertise in manufacturing toiletries is owned by Unilever. It has its business spread in more than 35 countries of the world offering personal care products for both men and women. It markets a wide range of products including facial care, hair care, beauty bars, lotions/moisturizers, and antiperspirants/deodorants. It is one of the pioneers of email marketing technology. As of the Brand Trust Report of 2011, it was one of the most trusted brands in India in 2011. The products price is reputable though.
8. Clinique
- Barand Value: $4,000 Mn in 2013
Clinique is the world’s first allergy tested dermatologist-driven line of products. The firm is headquartered in New York and their laboratory is owned by Estée Lauder Corporation. It announced a partnership with Allergan in 2008 and came up with Clinique Medical. Clinique deals with cosmetics and beauty products. Lauder, daughter-in-law of Estee Lauder came up with the brand name Clinique for the first time and developed its product line.
9. Natura
- Brand Value: $3,707 Mn in 2013
The Brazilian company, Natura was founded by Luiz Seabra in 1969. The company deals with cosmetics, fragrances and personal hygiene items. The company is eco-friendly and is open to the idea of strong research and developmental activities being conducted from time to time. As of 2012, it hit revenue of $3.2 Bn. The brand manufactures consumer products with natural carbon. It is also the first Brazilian cosmetics industry to introduce refills.
10. Olay
- Brand Value: $3,593 Mn in 2013
Olay originated in South Africa and has its headquarters situated in America. This multibillion dollar brand has a range of products that includes Complete, Total Effects, Professional, Regenerist and a lot more. In touched the Indian market in 2007. The company was launched by an ex-Unilever chemist from Durban, Graham Wulff in 1949.
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Akshay Agarwal
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