Crowdsourced content is a way of gathering a large group of people on the online community and provide content, services, or ideas. This is something very different from paying a full time employee or having contractors work for your company. Examples will be to crowdsource funds for starting up companies or charities. Sometimes this crowdsourcing also help your company to promote its brand. Conclude with the best crowdsourcing strategy after reading below.
1. Current Audience crowdsource information
- Comment Section
Comment Section is probably the most direct way to extract ideas from your current audience. They will present varied viewpoints, insightful information and spark intellectual arguments. The goal behind this is to obtain ideas, suggestions or even something as abstract as a theory.
- Surveys
Try to send a good email in a conversational tone over your user list with a survey link in every two months. This way you will be able to make the necessary improvements on your site or service in a very less time.
- User Power
Create a submission form with “What topic should I cover next?” Pool together the submissions and create a poll for users to vote on their favorite topics. This way you will remain updated on what your target groups want to read.
2. Reddit
Reddit is the highly sought place for content viewing over the internet. Mostly there are two preferred strategies for crowdsourcing content on Reddit. They are:
- Replicate Top Posts
Simply researching content specific to your niche may provide insights or spark ideas unattainable elsewhere. By organizing posts with the filters “Top” and “All Time,” we can see the most successful content. Read through comment sections on top posts to fully understand why certain content is successful. Sometimes it’s because of brand alignment, while other times it’s truly inspiring.
- Directly Engage a Subreddit
Find a sub reddit that is most relevant to your niche. If there is none, negotiate with Self. Ask and be transparent. Simply describe your situation and engage redditors in thought-provoking discussion. Engage some time in reading through successful Self. Always pay attention to social skills.
3. Fieldwork
Enter a highly populated demography like college campuses, malls and public parks. These are considered as the prime areas for crowdsourcing. Set a goal and a limit such gathering 50 ideas from certain demography. Try to lure them with incentives like giving free bottle of water on a hot day for answering your question.
4. Social Media Incentives
Today, you can attend spot light by getting yourself recognized on social channels like Twitter and Facebook. Offer such recognition in an exclusive manner on your website and Email. Let them be rewards for being socially active. Identify your most popular social network. Post and offer prompts such as “Name our next product! The highest entry will be featured on Facebook and Twitter.” And then monitor all of the entrants.
5. Contests
Create contest with content submissions such as videos, pictures and short stories. Try to be as creative as possible. Set basic rules and guidelines for submissions and offer attractive prizes, monetary is mostly preferred. Some of its benefits are:
- Users generally promote the contest on their respective social accounts.
- You will get a positive reception towards the contests.
- Make a dedicated submission section and publish all the submitted contents there.
- Contest winners are sure to promote you on their social accounts.
Akshay Agarwal
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