Due to the increasing competition in the telecom sector Videocon Mobile Services has decided rebranding to Videocon Telecom.
Videocon Mobile Services, a subsidiary of the Videocon Industries has announced to the world that it has been rebranded as Videocon Telecom. The company had also signed Punjabi actor and singer Gippy Grewal as its brand ambassador. The veteran company has also launched its new logo by replacing text ‘mobile services’ in its old logo with Telecom in white and green box.
In the November 2012 auctions, the company won spectrum in six circles for Rs. 2,221.44 crore. It is operating in four circles of Punjab, Haryana, Madhya Pradesh and Gujarat as of now. However, it aims to add about 60 lakh subscribers in 2013-14.
“Change is always good and refreshing and brings in vibrancy in the environment. I am pleased to unveil our new brand logo ‘Videocon Telecom’ which brings with it a reinforced identity and a new vibrant approach,” justifies Videocon Telecom’s CEO and Director Arvind Bali about its rebranding decision.
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