Google+ has started to pick up pace now. People who used to care about presence on Facebook and Twitter are gradually taking Google+ seriously too. Google+ shows it, gives it and delivers it!
In this fast changing technological world if a new competitors in social media utility gets even 10% interest in it, it will mean that thousands of people are just loving it, millions have already tested that app or utility and is spreading like wild fire.
Today social communication and interaction on Smartphones are not just confined to Facebook, Twitter and Instagram but it has extended to Vine, Keek, Viber, WhatsApp and Minus Social media apps. Such social interaction tools have been able to make their own market in the social media space.
It is a well known fact that when competition is high targets are not easily achieved. Sit back for a while and plan something much bigger and better to reinforce your social media strategy.
Do not expect your strategies to work if you are thinking of adopting the same approach as you did in 2007-08? Admit the fact that times have changed now and so are trends. If you need to go out there stand firmly. You will have to mold your strategies according to the requirements.
Accept Google+ as a Prospective Social Media tool
To take maximum benefit of Google+, you do not have to get started with any kind of tricks. Some people adopt tricks while making their momentum on the social media because they are of the opinion that it will work great!
C’mon! Fake can never compete with originality. Even if you get closer to that, you’ll someday realize it wasn’t real.
Google+ is a great social media option for everyone. It does not matter if you are a fresh candidate to start a job, businessman, entrepreneur, blogger or a job person, fill the space with your own credentials and believe that whoever you are, no one else can take your place!
Google+ is essential to influence your identity these days. If you are a blogger, you might know Google+ more closely than other professionals. Many people believe that effective Google+ utilization and appearance help your linked websites and blogs to get good ranking in the search engine. Experts do not give thumbs up on this!
Google has brought verified authorship for the website owners and bloggers who have been contributing to the blogs. Your profile picture will come along with the search results of your blog/website. People find it more reliable to open your link after they see your public Google+ profile picture.
It might generate positive effect on the Search Engine Position of your blog, but no guarantee of it happening can be given!
All you need to do right now is to develop your Google+ profile. Do not just stick to the Google+ profile, try to explore it. You will find Google+ Communities and Google+ Pages options which comes of handy for professionals.
Reason behind the success of Google+
Authoritative Approach
Try to be as authoritative as a professional. Google+ makes you social, and gives you a chance to show your positive side to the society and online community. Interact and meet people online. If you like others content give your positive comments and discuss on what they think and share. Your positive attitude determines your personality and perspective towards the online community.
Open Space to Jump
Google+ imposes no restrictions for you as a professional or non-professional. You can be a part of Google+ social media site even if you are idle. It gives you chance to think and make a difference. Google+ has a huge user’s base which can turn things around for you if you want it turned.
Google+ Communities and Interaction
Google+ Communities have started to make a difference in the social media market. Few years back when Google+ started boosting, it was all about authorship and gmail-linked social network that gives you a mixture of Facebook and Twitter.
Google+ provides trending and hash tags options to grab the attention of social media geeks and users.
Social and Motivational Signals
Write your Google+ profile description, large timeline display, display picture, your bio data and website/blog links are the ones provided to show the world who you are.
How to utilize Google+?
Social Media cannot be about getting thousands of daily visitors or hundred of followers every day. Social Media is a changing trend. Time has gone when the strength of your followers meant your success. Today, social media is nothing without involvement, interaction, authority and engagement.
If you want to utilize Google+ well, try to work the following things out:
– Social Involvement
– Social Interaction
– Social Authority
– Readers Engagement
Lesson for Bloggers and Businesses
Reaching out to the right customers is the main aim of bloggers and businesses. Businesses need customers to sell their products/services and bloggers need the right readers and targeted audience to generate revenue.
Businesses must try to evolve their followership on Google+ as it helps to maximize their potential on the social media and internet. When your targeted customer will see your Google+ page on your company’s website, it would certainly leave a mark.
Your businesses need to go more social, interactive and close to the audience in order to listen to them, to give them what they want, and provide them the best they should get.
Bloggers always want their readers to listen to them. And to achieve this, they have to reach to the right audience. Google+ has everything a blogger needs to drive his social media campaign right from hangouts to chat, pictures and video sharing, status updates, events, communities and pages option.
Akshay Agarwal
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