- The much rumored revamped homepage and logo by Google is finally out for users to avail.
- This re-design is the first change made after Google’s inception in 2010. This time the most viewed website provides a Google bar at the top of the page.
- The idea behind this change is to make the site more user-friendly so that users can streamline across different Google products and on multiple devices as well.
Well, at a first glance you won’t feel much of a difference. The logo has been subtly reshaped and flattened with a slightly different color palette. The homepage on the hand sports a smaller range of links in the Google bar.
At a first glance you won’t feel much of a difference. The logo has been subtly reshaped and flattened with a slightly different color palette. The homepage on the hand sports a smaller range of links in the Google bar.
With the new change, Google has become the latest large internet brand to refresh its look after Bing and Yahoo saw changes on their logo.
Google seems like it wanted to give a modern touch to its logo. As such the shadows and beveling have been removed from the primary colored lettering of the logo to give a much flatter look.
The Google bar is also updated to make it user-friendly on multiple devices.
Eddie Kessler, tech lead and manager at Google, wrote in a blog post: If you’re anything like me, you move among devices and Google products on a regular basis. You might check Gmail on your phone, for instance, then organize your Calendar via laptop, then browse Google+ photos from your tablet.
‘Regardless of your routine, getting around Google should be seamless, and once you’re inside an app, you don’t want any distractions. So we’re introducing an updated Google bar that streamlines your experience across products and devices.’
Google seems like it wanted to give a modern touch to its logo. As such the shadows and beveling have been removed from the primary colored lettering of the logo to give a much flatter look.
Google products are now accessible under an ‘app launcher’ which you will find at the top right of the home page.
Whereas other Google products such as Google Drive Storage, YouTube and the Android app Play Store are made easily accessible too. All you will need is just to click on the corresponding icon made up of small tiles below.
Carolina Milanesi from Gartner, told the BBC: ‘I do think that there is a move to try to make Google+ more central to everything its users do.’
‘It might be the case that it is not obvious to some people that they need to click on the box to reveal the firm’s other services.’
However, a few weeks ago, a potential mobile internet user spotted this logo before its launch and assumed it to be the latest version of Google’s mobile internet browser used by app developers.
ars technica reported the cleaner logo was being used for a new tab page but it was quickly pulled – presumably by someone who might have feared the cat had been let out of the bag, sparking rumours of a re-design.
Again, Yahoo too unveiled its new logo quite recently prior to Google. But, unfortunately, it could not get positive feedback even after teasing the new design with a month of logos.
Yahoo’s CEO Marissa Mayer wrote in a blog about the lengthy process of the re-design.
She said, ‘We hadn’t updated our logo in 18 years…We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.’
Users can easily click on the ‘Apps grid’ much like on Android devices and Chromebooks.
Akshay Agarwal
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