If you are an E-commerce enthusiast, starting such a business does not seem to be very tough. But, let me warn you, sustaining it in the long run is pretty daunting. With the heavy influx of online shopping each day, the ecommerce businesses are on hot platter. But since the competition is high in this ecommerce industry, so are the stakes of it being able to survive is raised. This post will make you familiar with few of the mistakes retailers usually commit on their E-commerce store.
Top 5 eCommerce Mistakes on the online world
1. Less Appealing Design
Designing is one of the key factors of marketing. None will even consider your site if it does not look appealing. If your website is not designed right, it will affect the number of visitors, the number of customers and thus generate less revenue. Your better services quality won’t matter if your site does not have the potentiality to present itself in a professional way. Make sure your website has better design and the information, product and operations are marketed well.
2. Unsuitable Content
Do not make your content unnecessarily long. Content is the key to your ecommerce business success. If you cannot use it well, you are bound to suffer. “Display short and sweet content. Decorate the rest of the space with images”! Keep this methodology in mind. No one has the time to read draggy contents.
3. Exhibiting wrong business motto/purpose
Be straight forward on the product you are dealing with. Do not confuse the user with unwanted content and images. Mention about your motto on the very homepage. Also avoid displaying wrong info about your business purpose and beating around the bush before landing on the main matter. For example, if you are into apparel business, mention them right away. Look into your site from the perspective of a customer.
4. Complicated Shopping Methodology
Most of the online sites have complicated buying process and thus becomes very daunting for the customers. There are thousands of online sites other than yours. No one has the time to kill and people tend to switch sites without second’s thought. So, if you want your customers to buy your products consider designing the website simple with convenient transaction and specify items of product returning and pay back. Also give your original address, fax and phone number on your website to maintain your authenticity.
5. Poor Customer Service
A Customer service is all that is required at the end of the day to run a successful e-commerce stores. A common mistake seen in most ecommerce stores is that when most of the customers come forward to purchase their products, they fail to respond back and eventually lose a large customer base. You need to be quick in responding to the requirements of your customers. They do not like to wait and switching sites does not seem to be a big deal for them.
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